Looking Back at the 2025 Edition of the PRODAYS Bike Show
Looking Back at the 2025 Edition of the PRODAYS Bike Show
The unmissable event for cycling professionals was once again held at Paris Expo Porte de Versailles, from July 6 to 8, 2025.A 100% B2B edition designed for store managers, buyers, sales technicians, repairers, online players, and media representatives eager to discover the latest trends, innovations, and solutions in the cycling market. COFIDIS joined us once again as a Major Partner for the second year. A partnership that makes perfect sense in the "professional" cycling universe.
Key Figures from the 2025 Edition
A human-scale edition efficient and targeted that captured the dynamism of the bike industry in just three days.
Three Days to Connect, Test, Decide… and Reconnect
More than just a trade show, the 2025 PRODAYS Bike Show served as a real laboratory for exchange, discovery, and strategic prospecting.
With a mix of business-like focus and friendly atmosphere, the show enabled professionals to :
1. Meet with existing suppliers and strengthen relationships
2. Restock or place pre-orders for 2026
3. Discover new brands and open new accounts
4. Test products on adapted tracks
5. Plan next season’s store layout
Some fun anecdotes from the show :
1. The fabulous wigs worn by the Vélo de Ville team, and an attempted intrusion at the women’s breakfast
2. A forklift driver wondering how he lost a wheel after taking a sharp turn in the "Tourmalet descent"
3. The world’s youngest sales rep from Polygon Bikes, who managed to land a five-star brand placement across Pavilion 6
4. The Abus booth hit the mark with a “Tour de France Arrival” followed by a “New Products Presentation,” all topped off with cocktails—a guaranteed success!
5. On a more serious note, the show also welcomed several members of parliament, senior military officers, and the Ministry of the Armed Forces’ business liaison.
What 2025 Exhibitors Had to Say
The First “Eddy du Vélo” Awards: A Ceremony to Remember
2025 introduced a symbolic new feature: the first edition of the “Eddy du Vélo” Awards, celebrating the women and men of the industry.
Awards were presented by a panel of professionals and the public vote, recognizing:
- Best Sales Team – Eovolt (now Uto)
- Best Booth – TechnoGlobe
- Best Marketing Campaign – Gaya
- CSR Commitment – Jean Fourche
- Best Product Development Team – Van Raam
- Jury’s Favorite – Sunn and Aurum