Our key player

COFIDIS, new key player at the Bike Show PRODAYS

The Bike Show PRODAYS, one of the must-attend events for cycling professionals, has welcomed a new major partner: COFIDIS.

Already well-known in the cycling world due to its long-standing involvement in major international competitions and its sponsorship of a cycling team for over 25 years, Cofidis is taking a new step by partnering with an event entirely dedicated to the cycling industry. This partnership aims to strengthen its presence in a rapidly growing market, in line with its values and ambition to be a key player promoting more responsible consumption.

Cofidis’ affinity for the cycling sector has led the company to apply its expertise to this booming market.

 

A Consistent Partnership

Cofidis’ arrival as a major partner of the Bike Show PRODAYS is no coincidence. For years, the northern French company has been a key player in cycling competitions, particularly through its men’s and women’s World Tour teams, which race in the most prestigious events worldwide. It was therefore natural for Cofidis to extend this privileged relationship with the world of cycling. Cofidis is now leveraging its 40+ years of expertise in financing solutions to serve the mobility market.

The idea behind this partnership is clear: to integrate a player closely linked to the cycling world, united by shared values. As a financial services provider, Cofidis now offers a comprehensive solution tailored to the needs of professionals in the sector, whether they are independent retailers, franchisees, or online specialists. “This partnership is a way for us to strengthen our commercial offering in a rapidly changing sector,” explained a Cofidis spokesperson.

 

A Financial Commitment for a Sustainable Future

Beyond mere visibility, Cofidis aims to play an active role in the environmental transition within the cycling industry. With its zero-interest financing offer, the company seeks to encourage industry professionals to adopt more sustainable and responsible solutions. “We want to accelerate the environmental transition by offering a zero-interest financing solution to our partner clients in the sector,” said Arnaud Le Gall, Director of Partnerships at Cofidis France.

 

In conclusion, this strategic partnership between Cofidis and the Bike Show PRODAYS is part of a long-term dynamic with key guiding principles: Sustainability, Consistency, and Responsibility.